Build a landing page and increase your conversions

Learn how to create a professional landing page easily to turn visitors into customers with IONOS. Plans include everything you need for a great landing page.

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The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

Web design — make your landing page visually appealing and user-friendly

Mobile-friendliness — ensure your page is properly displayed on any device

Call to action — incorporate a button and/or contact form to encourage an action

Social share button — increase your site’s visibility on social media

Tracking tools — monitor and optimize your site’s web performance

Email marketing software — simplify your work process with automatic lead capture

A/B testing — compare a minimum of two website versions to build the best possible landing page

6 steps to building a successful landing page

Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.

Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.

Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.

Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.

Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.

Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website. Create a logo or favicon in seconds with the [Logo Maker](/tools/logo-maker "Logo Maker") and the [Favicon Generator](/tools/favicon-generator "Favicon Generator") to build brand and website recognition. The [Business Name Generator](/tools/business-name-generator "Business Name Generator") helps you if you’re stuck finding the right name for your company. Once you find something you're happy with it, it only takes a few minutes to find a matching domain.

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